Business to Business Sales and Marketing Development

Sales and marketing development has changed, and for the better.

The Internet, Search Engines, Electronic CRM systems and Content Marketing have all helped to change business to business buying behaviour.  Today over 90% of product category education and supplier short listing is carried out by buyers on the internet.

Most buyers when making first contact with new suppliers now already have a good idea of what their solution will be and are testing the supplier to confirm their solution and to see whether the supplier is in fact competent.

This has significant influence on how sales calls, cold calls and territory management are carried out today.

If your firm’s sales operations have plateaued, if your sales team needs rejuvenation or your marketing strategy needs reviewing, then call us.  Let’s talk.